Users will soon have a new feature that permits them to cut down on the quantity of AI-created content appearing in their streams. This move comes as the service disclosed that it currently hosts in excess of 1 thousand million content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a global launch. This development comes amid a surge in content created by AI, driven by emerging video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding video streams on another major platform only show AI-generated videos. A large amount of this output is deemed mass-produced AI material, a label for substandard, factory-style content that is typically absurd or surreal.
Based on user feedback that many people like content produced via AI tools, from AI artwork to science explainers, and we intend to give people the option to see more or less of that, based on their own likes,” stated a company executive.
AI on the Platform
The service shared that there are presently 1.3bn videos on its app identified as made with AI. In total, more than 100 million pieces of content are added to the platform each day, making clips made by AI a minor percentage of its complete catalog.
How to Adjust Settings
Members will be capable of reduce or increase the amount of AI-generated videos they watch by opening the content preference setting in the application and picking “AI-generated content”. Further subjects that can already be modified under the setting include current affairs, clothing, cosmetics, and dance.
AI Disclosure Rules
The platform’s rules oblige users to label convincing artificially created content, and it forbids harmful AI impersonations of well-known individuals or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its user guidelines.
Furthermore, the service will henceforth add an artificially created watermark to content made using its own AI tools, or detected by an cross-platform project for spotting content made by AI. This step is intended to deter users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore establishing a $2 million AI literacy fund for experts and organizations to produce informative material about using AI responsibly. This program will assist non-profit groups focused on teaching coding and technology.
Platform Protection
The platform has justified its moderation strategy, following debate over proposals to lay off numerous safety staff in Britain. TikTok is planning to reduce 439 jobs in its user protection team in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A senior executive clarified that people-led review would still have a role, but automated tools can protect employees by removing the most distressing content before it gets reviewed by humans. The company reported a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”
